Marketers these days are trying to send their messages to a more targeted audience. Lodestone can provide multiple alternatives in addition to by state. You can choose to select by city, zip, zip range, SPF, and MSA. Age and gender can be used to more tightly fit the message to a particular segment.

In addition to traditional channels of practice mailing address, phone, and fax, Lodestone can offer the use of nearly 1M corporate B2B emails. For the first time unlimited use licensing on the email addresses is available to effectively campaign to more than just first tier providers.

You can now leverage the unlimited use contract to communicate to all tiers. You even have the ability to identify provider characteristics of those opening and clicking through your email campaigns. We can provide a report identifying specialty, age, gender, group practice size, and geography for those responding to your individual communication.